Google Trends
Free demand validation straight from Google
Disclosure: This link may be an affiliate link. We earn a small commission at no cost to you.
Google Trends shows you what the world is actually searching for, with real-time data going back to 2004. It is the fastest way to validate whether demand for a product is rising, falling, or seasonal. Every store owner should check it before committing to a niche.
Best for: Anyone validating a product idea or niche before investing money
Pricing
Free
No credit card required
Pros & Cons
Pros
- Completely free with no usage limits
- Compare up to five search terms side by side
- Breakdowns by region, time period, and related queries
- Real-time trending data for spotting emerging opportunities
Cons
- Shows relative interest, not absolute search volume
- Limited to Google search data — misses social and marketplace trends
- Not granular enough for detailed keyword research
Used in Course
Choose Your Customer
Create a one-page customer persona that includes demographics (age, location, income), psychographics (interests, values, pain points), and buying behavior (where they shop, how they discover products, what triggers a purchase).
Choose a Product
Generate a shortlist of 3–5 product ideas that align with your customer persona, then validate demand using trend data and marketplace research.
Works With
Alternatives
Ready to try Google Trends?
Anyone validating a product idea or niche before investing money
Try Google Trends →