Tools Directory
Every tool you need to launch
100 vetted tools across 26 steps. Filter by price, phase, or search by name.
19
Free
38
Freemium
43
Paid
See what people are actually searching for, with real-time trend data. Essential for validating demand.
Try Google TrendsDiscover where your audience hangs out online — what podcasts they listen to, accounts they follow, and sites they visit.
Free for 20 searches/month
Try SparkToroVisualize the questions people ask about any topic. Perfect for understanding customer pain points and language.
Free limited searches
Try AnswerThePublicThe gold standard for Amazon product research. See estimated sales, competition, and revenue for any product niche.
From $49/mo
Try Jungle ScoutFind products and trends before they peak. Great for getting ahead of the curve.
Free with limited results
Try Exploding TopicsSee any website's traffic sources, top pages, and audience demographics. Free version gives you a solid overview.
Try SimilarWebThe Swiss Army knife of competitive analysis — see competitors' keywords, backlinks, ad copy, and traffic.
From $129/mo
Try SEMrushSee every keyword your competitors have ever bought on Google Ads, plus their organic rankings.
From $39/mo
Try SpyFuAffordable domain registration with free WHOIS privacy. The go-to for most bootstrapped founders.
Domains from $6/year
Try NamecheapType a keyword and instantly see thousands of available .com domains. Fast and free.
Try Lean Domain SearchAI-powered business name generator. Gives you creative, brandable names based on keywords.
Try NamelixThe most popular e-commerce platform for good reason. Easy setup, huge app ecosystem, handles everything. Best for most beginners.
From $39/mo
Try ShopifyFree, open-source WordPress plugin. Maximum flexibility and control. Best if you're comfortable with WordPress.
Try WooCommercePowerful built-in features without needing apps. Great for stores planning to scale quickly.
From $39/mo
Try BigCommerceBeautiful templates with built-in e-commerce. Best for design-focused brands with smaller catalogs.
From $33/mo
Try SquarespaceManaged cloud hosting that's fast and developer-friendly. Best performance-to-price ratio for WooCommerce.
From $14/mo
Try CloudwaysExcellent WordPress/WooCommerce hosting with great support. Trusted by millions.
From $3.99/mo
Try SiteGroundBudget-friendly hosting that doesn't sacrifice too much on speed. Great for getting started.
From $2.99/mo
Try HostingerMassive marketplace of premium themes for every platform. Filter by sales and ratings to find winners.
Themes from $29
Try ThemeForestHigh-converting Shopify theme with built-in conversion add-ons. Popular with dropshippers.
Free theme, paid add-ons
Try DebutifyLightweight, fast WordPress/WooCommerce theme. Pairs perfectly with page builders.
Free version available
Try AstraThe everything design tool. Create logos, social graphics, packaging, and more. Incredible free tier.
Generous free plan
Try CanvaAI-powered logo maker. Answer a few questions, get dozens of professional logo options. Includes brand kit.
From $20 one-time
Try LookaGenerate beautiful color palettes in seconds. Lock colors you like and generate matching ones.
Try CoolorsOpen-source illustrations you can customize to your brand color. Massive library covering every topic.
Try unDrawCreate and customize illustrations from artists around the world. Mix and match styles.
Free with attribution
Try BlushAnimated and static illustrations you can customize colors and elements. From the Freepik team.
Try StorysetDrag-and-drop mockup generator. See your products on models, in environments, and on devices. Massive template library.
From $7.47/mo
Try PlaceitCreate stunning product mockups in seconds. Integrates with Canva. Great for apparel and tech products.
Free tier available
Try SmartmockupsInstantly remove backgrounds from product photos. Essential for creating clean, professional product images.
Free for low-res
Try Remove.bgNeil Patel's SEO tool. Great for beginners — shows keyword ideas, search volume, and competition in a simple interface.
3 free searches/day
Try UbersuggestIndustry-leading SEO toolset. Keyword research, backlink analysis, competitor tracking. Worth the investment if you're serious.
From $99/mo
Try AhrefsAffordable SEO toolkit with a beautiful UI. KWFinder makes keyword research actually enjoyable.
From $29/mo
Try MangoolsAI copywriting tool trained on high-performing marketing copy. Great for product descriptions and ads.
From $49/mo
Try JasperAI-powered copy generator with templates for product descriptions, ads, emails, and more.
Free tier with 2,000 words/mo
Try Copy.aiMakes your writing bold and clear. Highlights complex sentences and passive voice. Free to use in-browser.
Try Hemingway EditorThe developer-favorite payment processor. Clean API, great dashboard, supports 135+ currencies. Best overall choice.
2.9% + $0.30 per transaction
Try StripeThe payment method everyone knows. Many customers prefer PayPal because they don't have to enter card details.
2.9% + $0.30 per transaction
Try PayPalGreat if you also sell in person. Unified online + POS payments in one system.
2.6% + $0.10 per transaction
Try SquareTurn your Facebook page into a storefront. Syncs with your product catalog and supports in-app checkout.
Try Facebook ShopsTag products in posts and stories. Customers can browse and buy without leaving Instagram.
Try Instagram ShoppingSell directly through TikTok videos and live streams. Explosive growth potential with the right content.
Try TikTok ShopMulti-channel listing tool that syncs products across marketplaces. Easy setup, great for beginners.
Free for 20 listings
Try LitCommerceList and sell on Amazon, eBay, Etsy, and Walmart from one dashboard. Owned by GoDaddy.
From $29/mo
Try SellbriteEnterprise-grade multi-channel commerce. Best for stores with 100+ SKUs scaling across many marketplaces.
Custom pricing
Try ChannelAdvisorGenerate legally compliant privacy policies, terms of service, and cookie banners. GDPR and CCPA ready.
Free basic plan
Try TermlyPrivacy policy and terms generator used by thousands of businesses. Simple questionnaire format.
Free basic policies
Try TermsFeedAll-in-one compliance solution — privacy policies, cookie banners, consent management. Popular with EU sellers.
Free for 1 site
Try IubendaThe most popular shipping software. Compare carrier rates, print labels, and automate shipping workflows.
From $9.99/mo
Try ShipStationDiscounted shipping rates with no monthly fee — just pay per label. Great for stores with variable volume.
Free plan, pay per label
Try ShippoBranded tracking pages and automated delivery notifications. Reduces 'where's my order?' support tickets.
Free for 50 shipments/mo
Try AfterShipThird-party fulfillment for e-commerce. Send them your inventory, they handle everything from storage to shipping.
Custom pricing
Try ShipBobConnected inventory management across warehouses, stores, and online channels. Great for growing businesses.
From $349/mo
Try Cin7Fast, affordable fulfillment with 2-day delivery badges on marketplaces. Acquired by Shopify.
Pay per fulfillment
Try DeliverrSeamless online + in-store integration if you're already on Shopify. Shared inventory, customers, and analytics.
Included with Shopify plan
Try Shopify POSFree POS software with excellent hardware options. Works with Square Online for multi-channel selling.
Free software, paid hardware
Try Square POSPowerful POS for retail and restaurants. Advanced inventory and reporting features.
From $89/mo
Try LightspeedOfficial AliExpress dropshipping partner. Import products, auto-fulfill orders, track shipments. The Oberlo replacement.
Free for 3 stores
Try DSersUS and EU dropshipping suppliers for faster shipping times. Higher-quality products than typical AliExpress.
From $39/mo
Try SpocketPrint-on-demand for custom products — t-shirts, mugs, posters, and more. No minimums, integrates with everything.
Try PrintfulFree invoicing software with beautiful templates, automation, and multi-currency support.
Try Zoho InvoiceInvoicing + accounting in one. Automatic payment reminders, expense tracking, and time tracking.
From $17/mo
Try FreshBooksCompletely free invoicing and accounting. Perfect for small businesses and solo founders.
Try WaveThe leading Shopify subscription app. Powers subscriptions for thousands of brands. Excellent analytics.
From $99/mo + 1.25% per transaction
Try RechargeFlexible subscription options for Shopify — subscribe and save, boxes, memberships. Good for diverse models.
From $49.99/mo
Try Bold SubscriptionsPlatform-agnostic subscription billing. Advanced features for complex pricing models and dunning management.
Free up to $250K revenue
Try ChargebeeThe industry standard for small business accounting. Excellent integrations with every e-commerce platform.
From $30/mo
Try QuickBooksBeautiful, modern accounting software. Popular internationally with great multi-currency support.
From $15/mo
Try XeroFree accounting software that's genuinely good. Invoicing, receipt scanning, and financial reports included.
Try WaveTurns returns into exchanges automatically. Reduces refund payouts while keeping customers happy.
From $59/mo
Try Loop ReturnsSelf-service returns portal with automated labels and tracking. Reduces support tickets significantly.
Free for 3 returns/mo
Try AfterShip ReturnsInstant refunds as store credit, encouraging exchanges over refunds. Keeps revenue in your ecosystem.
Custom pricing
Try ReturnlyBeautiful, conversational surveys that people actually enjoy filling out. Higher completion rates than traditional forms.
Free for 10 responses/mo
Try TypeformSee how visitors use your site with heatmaps, session recordings, and feedback widgets. Reveals UX issues visually.
Free for 35 sessions/day
Try HotjarSimple, free surveys that work. No frills, but perfectly functional for post-purchase feedback.
Try Google FormsAffordable product review app for Shopify. Auto-request reviews, photo reviews, and SEO-rich review snippets.
Free plan available
Try Judge.meEnterprise-grade reviews, UGC, and loyalty platform. Powerful but pricier. Best for established stores.
Free up to 50 orders/mo
Try YotpoThe most recognized review platform globally. A strong Trustpilot score is a powerful trust signal.
Free basic plan
Try TrustpilotClean, simple social media scheduling. Plan, schedule, and analyze your social content across platforms.
Free for 3 channels
Try BufferVisual-first social scheduling built for Instagram. Drag-and-drop calendar, link in bio tool, and analytics.
Free for 1 social set
Try LaterAll-in-one social media management — scheduling, monitoring, analytics, and team collaboration.
From $99/mo
Try HootsuiteThe world's most popular content platform. If you're on WooCommerce, you already have it. Unmatched flexibility.
Try WordPressAI-powered content optimization. Tells you exactly what to include in your posts to rank on page one.
From $89/mo
Try Surfer SEOContent optimization tool that helps you write comprehensive, well-structured articles that rank well.
From $170/mo
Try ClearscopePost-purchase upsell funnels for Shopify. Customize your thank-you page to drive immediate repeat purchases.
Free up to 49 orders/mo
Try ReConvertAmazon-style product bundles for Shopify. Simple setup, proven to increase AOV.
$9.99/mo
Try Frequently Bought TogetherPre and post-purchase upsell offers. Pop-up and in-page offers with A/B testing.
From $9.99/mo
Try Bold UpsellThe best email marketing platform for e-commerce. Deep Shopify integration, powerful automation, excellent segmentation.
Free up to 250 contacts
Try KlaviyoThe most well-known email platform. Easy to use with good templates. Best for beginners.
Free up to 500 contacts
Try MailchimpE-commerce-focused email and SMS marketing. Pre-built automation workflows for common e-commerce scenarios.
Free up to 250 contacts
Try OmnisendAutomated referral marketing for e-commerce. Customers share, friends buy, everyone gets rewarded.
From $59/mo
Try ReferralCandyFree affiliate marketing app for Shopify. Unlimited affiliates on the free plan. Great for getting started.
Free plan available
Try GoAffProCloud-based affiliate and referral tracking. Works with any platform. Detailed commission and payout management.
From $89/mo
Try TapfiliateEmail capture popups and abandoned cart emails designed specifically for small e-commerce stores.
Free up to 100 contacts
Try PrivyWeb push notifications for abandoned carts. No email needed — recover sales through browser notifications.
Free up to 500 impressions
Try PushOwlFree tool from Google that analyzes your page speed and gives specific optimization recommendations.
Try Google PageSpeed InsightsDetailed performance reports with waterfall charts showing exactly what's slowing your site down.
Free basic reports
Try GTmetrixCDN, caching, and security in one. The free plan alone can significantly speed up your site globally.
Generous free plan
Try CloudflareThe industry standard for web analytics. Free, powerful, and integrates with everything. Set it up on day one.
Try Google Analytics 4Privacy-friendly, lightweight analytics. No cookies, GDPR compliant out of the box. Clean, simple dashboard.
From $9/mo
Try Plausible