ecom.biz

Tools Directory

Every tool you need to launch

100 vetted tools across 26 steps. Filter by price, phase, or search by name.

19

Free

38

Freemium

43

Paid

100 tools
G
Free
Google Trends

See what people are actually searching for, with real-time trend data. Essential for validating demand.

Try Google Trends
S
Freemium
SparkToro

Discover where your audience hangs out online — what podcasts they listen to, accounts they follow, and sites they visit.

Free for 20 searches/month

Try SparkToro
A
Freemium
AnswerThePublic

Visualize the questions people ask about any topic. Perfect for understanding customer pain points and language.

Free limited searches

Try AnswerThePublic
J
Paid
Jungle Scout

The gold standard for Amazon product research. See estimated sales, competition, and revenue for any product niche.

From $49/mo

Try Jungle Scout
E
Freemium
Exploding Topics

Find products and trends before they peak. Great for getting ahead of the curve.

Free with limited results

Try Exploding Topics
S
Freemium
SimilarWeb

See any website's traffic sources, top pages, and audience demographics. Free version gives you a solid overview.

Try SimilarWeb
S
Paid
SEMrush

The Swiss Army knife of competitive analysis — see competitors' keywords, backlinks, ad copy, and traffic.

From $129/mo

Try SEMrush
S
Paid
SpyFu

See every keyword your competitors have ever bought on Google Ads, plus their organic rankings.

From $39/mo

Try SpyFu
N
Paid
Namecheap

Affordable domain registration with free WHOIS privacy. The go-to for most bootstrapped founders.

Domains from $6/year

Try Namecheap
L
Free
Lean Domain Search

Type a keyword and instantly see thousands of available .com domains. Fast and free.

Try Lean Domain Search
N
Free
Namelix

AI-powered business name generator. Gives you creative, brandable names based on keywords.

Try Namelix
S
Paid
Shopify

The most popular e-commerce platform for good reason. Easy setup, huge app ecosystem, handles everything. Best for most beginners.

From $39/mo

Try Shopify
W
Free
WooCommerce

Free, open-source WordPress plugin. Maximum flexibility and control. Best if you're comfortable with WordPress.

Try WooCommerce
B
Paid
BigCommerce

Powerful built-in features without needing apps. Great for stores planning to scale quickly.

From $39/mo

Try BigCommerce
S
Paid
Squarespace

Beautiful templates with built-in e-commerce. Best for design-focused brands with smaller catalogs.

From $33/mo

Try Squarespace
C
Paid
Cloudways

Managed cloud hosting that's fast and developer-friendly. Best performance-to-price ratio for WooCommerce.

From $14/mo

Try Cloudways
S
Paid
SiteGround

Excellent WordPress/WooCommerce hosting with great support. Trusted by millions.

From $3.99/mo

Try SiteGround
H
Paid
Hostinger

Budget-friendly hosting that doesn't sacrifice too much on speed. Great for getting started.

From $2.99/mo

Try Hostinger
T
Paid
ThemeForest

Massive marketplace of premium themes for every platform. Filter by sales and ratings to find winners.

Themes from $29

Try ThemeForest
D
Freemium
Debutify

High-converting Shopify theme with built-in conversion add-ons. Popular with dropshippers.

Free theme, paid add-ons

Try Debutify
A
Freemium
Astra

Lightweight, fast WordPress/WooCommerce theme. Pairs perfectly with page builders.

Free version available

Try Astra
C
Freemium
Canva

The everything design tool. Create logos, social graphics, packaging, and more. Incredible free tier.

Generous free plan

Try Canva
L
Paid
Looka

AI-powered logo maker. Answer a few questions, get dozens of professional logo options. Includes brand kit.

From $20 one-time

Try Looka
C
Free
Coolors

Generate beautiful color palettes in seconds. Lock colors you like and generate matching ones.

Try Coolors
u
Free
unDraw

Open-source illustrations you can customize to your brand color. Massive library covering every topic.

Try unDraw
B
Freemium
Blush

Create and customize illustrations from artists around the world. Mix and match styles.

Free with attribution

Try Blush
S
Free
Storyset

Animated and static illustrations you can customize colors and elements. From the Freepik team.

Try Storyset
P
Paid
Placeit

Drag-and-drop mockup generator. See your products on models, in environments, and on devices. Massive template library.

From $7.47/mo

Try Placeit
S
Freemium
Smartmockups

Create stunning product mockups in seconds. Integrates with Canva. Great for apparel and tech products.

Free tier available

Try Smartmockups
R
Freemium
Remove.bg

Instantly remove backgrounds from product photos. Essential for creating clean, professional product images.

Free for low-res

Try Remove.bg
U
Freemium
Ubersuggest

Neil Patel's SEO tool. Great for beginners — shows keyword ideas, search volume, and competition in a simple interface.

3 free searches/day

Try Ubersuggest
A
Paid
Ahrefs

Industry-leading SEO toolset. Keyword research, backlink analysis, competitor tracking. Worth the investment if you're serious.

From $99/mo

Try Ahrefs
M
Paid
Mangools

Affordable SEO toolkit with a beautiful UI. KWFinder makes keyword research actually enjoyable.

From $29/mo

Try Mangools
J
Paid
Jasper

AI copywriting tool trained on high-performing marketing copy. Great for product descriptions and ads.

From $49/mo

Try Jasper
C
Freemium
Copy.ai

AI-powered copy generator with templates for product descriptions, ads, emails, and more.

Free tier with 2,000 words/mo

Try Copy.ai
H
Free
Hemingway Editor

Makes your writing bold and clear. Highlights complex sentences and passive voice. Free to use in-browser.

Try Hemingway Editor
S
Paid
Stripe

The developer-favorite payment processor. Clean API, great dashboard, supports 135+ currencies. Best overall choice.

2.9% + $0.30 per transaction

Try Stripe
P
Paid
PayPal

The payment method everyone knows. Many customers prefer PayPal because they don't have to enter card details.

2.9% + $0.30 per transaction

Try PayPal
S
Paid
Square

Great if you also sell in person. Unified online + POS payments in one system.

2.6% + $0.10 per transaction

Try Square
F
Free
Facebook Shops

Turn your Facebook page into a storefront. Syncs with your product catalog and supports in-app checkout.

Try Facebook Shops
I
Free
Instagram Shopping

Tag products in posts and stories. Customers can browse and buy without leaving Instagram.

Try Instagram Shopping
T
Free
TikTok Shop

Sell directly through TikTok videos and live streams. Explosive growth potential with the right content.

Try TikTok Shop
L
Freemium
LitCommerce

Multi-channel listing tool that syncs products across marketplaces. Easy setup, great for beginners.

Free for 20 listings

Try LitCommerce
S
Paid
Sellbrite

List and sell on Amazon, eBay, Etsy, and Walmart from one dashboard. Owned by GoDaddy.

From $29/mo

Try Sellbrite
C
Paid
ChannelAdvisor

Enterprise-grade multi-channel commerce. Best for stores with 100+ SKUs scaling across many marketplaces.

Custom pricing

Try ChannelAdvisor
T
Freemium
Termly

Generate legally compliant privacy policies, terms of service, and cookie banners. GDPR and CCPA ready.

Free basic plan

Try Termly
T
Freemium
TermsFeed

Privacy policy and terms generator used by thousands of businesses. Simple questionnaire format.

Free basic policies

Try TermsFeed
I
Freemium
Iubenda

All-in-one compliance solution — privacy policies, cookie banners, consent management. Popular with EU sellers.

Free for 1 site

Try Iubenda
S
Paid
ShipStation

The most popular shipping software. Compare carrier rates, print labels, and automate shipping workflows.

From $9.99/mo

Try ShipStation
S
Freemium
Shippo

Discounted shipping rates with no monthly fee — just pay per label. Great for stores with variable volume.

Free plan, pay per label

Try Shippo
A
Freemium
AfterShip

Branded tracking pages and automated delivery notifications. Reduces 'where's my order?' support tickets.

Free for 50 shipments/mo

Try AfterShip
S
Paid
ShipBob

Third-party fulfillment for e-commerce. Send them your inventory, they handle everything from storage to shipping.

Custom pricing

Try ShipBob
C
Paid
Cin7

Connected inventory management across warehouses, stores, and online channels. Great for growing businesses.

From $349/mo

Try Cin7
D
Paid
Deliverr

Fast, affordable fulfillment with 2-day delivery badges on marketplaces. Acquired by Shopify.

Pay per fulfillment

Try Deliverr
S
Paid
Shopify POS

Seamless online + in-store integration if you're already on Shopify. Shared inventory, customers, and analytics.

Included with Shopify plan

Try Shopify POS
S
Freemium
Square POS

Free POS software with excellent hardware options. Works with Square Online for multi-channel selling.

Free software, paid hardware

Try Square POS
L
Paid
Lightspeed

Powerful POS for retail and restaurants. Advanced inventory and reporting features.

From $89/mo

Try Lightspeed
D
Freemium
DSers

Official AliExpress dropshipping partner. Import products, auto-fulfill orders, track shipments. The Oberlo replacement.

Free for 3 stores

Try DSers
S
Paid
Spocket

US and EU dropshipping suppliers for faster shipping times. Higher-quality products than typical AliExpress.

From $39/mo

Try Spocket
P
Free
Printful

Print-on-demand for custom products — t-shirts, mugs, posters, and more. No minimums, integrates with everything.

Try Printful
Z
Free
Zoho Invoice

Free invoicing software with beautiful templates, automation, and multi-currency support.

Try Zoho Invoice
F
Paid
FreshBooks

Invoicing + accounting in one. Automatic payment reminders, expense tracking, and time tracking.

From $17/mo

Try FreshBooks
W
Free
Wave

Completely free invoicing and accounting. Perfect for small businesses and solo founders.

Try Wave
R
Paid
Recharge

The leading Shopify subscription app. Powers subscriptions for thousands of brands. Excellent analytics.

From $99/mo + 1.25% per transaction

Try Recharge
B
Paid
Bold Subscriptions

Flexible subscription options for Shopify — subscribe and save, boxes, memberships. Good for diverse models.

From $49.99/mo

Try Bold Subscriptions
C
Freemium
Chargebee

Platform-agnostic subscription billing. Advanced features for complex pricing models and dunning management.

Free up to $250K revenue

Try Chargebee
Q
Paid
QuickBooks

The industry standard for small business accounting. Excellent integrations with every e-commerce platform.

From $30/mo

Try QuickBooks
X
Paid
Xero

Beautiful, modern accounting software. Popular internationally with great multi-currency support.

From $15/mo

Try Xero
W
Free
Wave

Free accounting software that's genuinely good. Invoicing, receipt scanning, and financial reports included.

Try Wave
L
Paid
Loop Returns

Turns returns into exchanges automatically. Reduces refund payouts while keeping customers happy.

From $59/mo

Try Loop Returns
A
Freemium
AfterShip Returns

Self-service returns portal with automated labels and tracking. Reduces support tickets significantly.

Free for 3 returns/mo

Try AfterShip Returns
R
Paid
Returnly

Instant refunds as store credit, encouraging exchanges over refunds. Keeps revenue in your ecosystem.

Custom pricing

Try Returnly
T
Freemium
Typeform

Beautiful, conversational surveys that people actually enjoy filling out. Higher completion rates than traditional forms.

Free for 10 responses/mo

Try Typeform
H
Freemium
Hotjar

See how visitors use your site with heatmaps, session recordings, and feedback widgets. Reveals UX issues visually.

Free for 35 sessions/day

Try Hotjar
G
Free
Google Forms

Simple, free surveys that work. No frills, but perfectly functional for post-purchase feedback.

Try Google Forms
J
Freemium
Judge.me

Affordable product review app for Shopify. Auto-request reviews, photo reviews, and SEO-rich review snippets.

Free plan available

Try Judge.me
Y
Freemium
Yotpo

Enterprise-grade reviews, UGC, and loyalty platform. Powerful but pricier. Best for established stores.

Free up to 50 orders/mo

Try Yotpo
T
Freemium
Trustpilot

The most recognized review platform globally. A strong Trustpilot score is a powerful trust signal.

Free basic plan

Try Trustpilot
B
Freemium
Buffer

Clean, simple social media scheduling. Plan, schedule, and analyze your social content across platforms.

Free for 3 channels

Try Buffer
L
Freemium
Later

Visual-first social scheduling built for Instagram. Drag-and-drop calendar, link in bio tool, and analytics.

Free for 1 social set

Try Later
H
Paid
Hootsuite

All-in-one social media management — scheduling, monitoring, analytics, and team collaboration.

From $99/mo

Try Hootsuite
W
Free
WordPress

The world's most popular content platform. If you're on WooCommerce, you already have it. Unmatched flexibility.

Try WordPress
S
Paid
Surfer SEO

AI-powered content optimization. Tells you exactly what to include in your posts to rank on page one.

From $89/mo

Try Surfer SEO
C
Paid
Clearscope

Content optimization tool that helps you write comprehensive, well-structured articles that rank well.

From $170/mo

Try Clearscope
R
Freemium
ReConvert

Post-purchase upsell funnels for Shopify. Customize your thank-you page to drive immediate repeat purchases.

Free up to 49 orders/mo

Try ReConvert
F
Paid
Frequently Bought Together

Amazon-style product bundles for Shopify. Simple setup, proven to increase AOV.

$9.99/mo

Try Frequently Bought Together
B
Paid
Bold Upsell

Pre and post-purchase upsell offers. Pop-up and in-page offers with A/B testing.

From $9.99/mo

Try Bold Upsell
K
Freemium
Klaviyo

The best email marketing platform for e-commerce. Deep Shopify integration, powerful automation, excellent segmentation.

Free up to 250 contacts

Try Klaviyo
M
Freemium
Mailchimp

The most well-known email platform. Easy to use with good templates. Best for beginners.

Free up to 500 contacts

Try Mailchimp
O
Freemium
Omnisend

E-commerce-focused email and SMS marketing. Pre-built automation workflows for common e-commerce scenarios.

Free up to 250 contacts

Try Omnisend
R
Paid
ReferralCandy

Automated referral marketing for e-commerce. Customers share, friends buy, everyone gets rewarded.

From $59/mo

Try ReferralCandy
G
Freemium
GoAffPro

Free affiliate marketing app for Shopify. Unlimited affiliates on the free plan. Great for getting started.

Free plan available

Try GoAffPro
T
Paid
Tapfiliate

Cloud-based affiliate and referral tracking. Works with any platform. Detailed commission and payout management.

From $89/mo

Try Tapfiliate
P
Freemium
Privy

Email capture popups and abandoned cart emails designed specifically for small e-commerce stores.

Free up to 100 contacts

Try Privy
P
Freemium
PushOwl

Web push notifications for abandoned carts. No email needed — recover sales through browser notifications.

Free up to 500 impressions

Try PushOwl
G
Free
Google PageSpeed Insights

Free tool from Google that analyzes your page speed and gives specific optimization recommendations.

Try Google PageSpeed Insights
G
Freemium
GTmetrix

Detailed performance reports with waterfall charts showing exactly what's slowing your site down.

Free basic reports

Try GTmetrix
C
Freemium
Cloudflare

CDN, caching, and security in one. The free plan alone can significantly speed up your site globally.

Generous free plan

Try Cloudflare
G
Free
Google Analytics 4

The industry standard for web analytics. Free, powerful, and integrates with everything. Set it up on day one.

Try Google Analytics 4
P
Paid
Plausible

Privacy-friendly, lightweight analytics. No cookies, GDPR compliant out of the box. Clean, simple dashboard.

From $9/mo

Try Plausible