99 tools, prices checked October 2026
What each one is for and what it costs. Every tool is used in at least one step of the course.
All categoriesPlatformsDomainsHostingThemesDesignIllustrationPhotographyCopywritingPaymentsSocial commerceMarketplacesPoint of saleDropshippingLegalShippingFulfillmentInvoicingSubscriptionsAccountingReturnsFeedbackSEOReviewsSocial mediaContentUpsellEmailReferralCart recoveryPerformanceAnalytics
Google TrendsSee whether demand for your product is rising or fadingSEOStep 1: Choose your customerFreeFree
SparkToroFind which sites, podcasts and accounts your customers followSEOStep 1: Choose your customerFree for 20 searches a monthFree for 20 searches a month
AnswerThePublicThe questions people type into Google about your nicheSEOStep 1: Choose your customerFree limited searchesFree limited searches
Jungle ScoutEstimated Amazon sales and competition for a product ideaSEOStep 2: Choose a productFrom $49 a monthFrom $49 a month
Exploding TopicsProducts and niches growing before they peakSEOStep 2: Choose a productFree with limited resultsFree with limited results
SimilarWebEstimated visits, traffic sources and top pages of competitor sitesSEOStep 3: Competitive researchFree basic reportsFree basic reports
SemrushKeyword research and a look at what competitors rank forSEOStep 3: Competitive researchFrom $139.95 a monthFrom $139.95 a month
SpyFuCompetitors' Google Ads keywords, ad copy and organic rankingsSEOStep 3: Competitive researchFrom $39 a monthFrom $39 a month- UbersuggestKeyword ideas, search volume and competition for SEO beginnersSEOStep 8: SEO and keyword research3 free searches a day3 free searches a day
AhrefsBacklink data, keyword research and site audits for SEOSEOStep 8: SEO and keyword researchFrom $29 a monthFrom $29 a month
MangoolsFive SEO tools in one plan, including KWFinder for keyword researchSEOStep 8: SEO and keyword researchFrom $61 a monthFrom $61 a month