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Instagram Shopping
Tag products in posts and sell through the feed
FreeSocial Commerce
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Instagram Shopping lets you tag products in posts, Stories, and Reels so followers can tap to buy. For visual brands — fashion, beauty, home, food — this is where product discovery happens. The integration with Facebook Shops means one catalog powers both platforms.
Best for: Visual brands in fashion, beauty, home, and food niches
Pricing
Free
No credit card required
Pros & Cons
Pros
- Product tags in posts, Stories, and Reels
- Shared catalog with Facebook Shops — set up once
- Product discovery happens naturally in the feed
- Shoppable posts get 37% more engagement
Cons
- Requires a Facebook Business Page (can't use standalone)
- Approval process can take days or weeks
- Organic reach is heavily suppressed without ad spend
Used in Course
Works With
Alternatives
Ready to try Instagram Shopping?
Visual brands in fashion, beauty, home, and food niches
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