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Tools/Omnisend
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Omnisend

E-commerce email and SMS with pre-built flows

FreemiumEmail Marketing
Try Omnisend

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Omnisend is built specifically for e-commerce with pre-built automation workflows for every common scenario: welcome, abandoned cart, order confirmation, product review, and win-back. It includes SMS alongside email, and the free plan covers 250 contacts. A strong Klaviyo alternative at a lower price.

Best for: E-commerce stores that want email plus SMS in one platform at a reasonable price

Pricing

Free up to 250 contacts

Free tier available with paid upgrades

Freemium

Pros & Cons

Pros

  • Pre-built e-commerce workflows save setup time
  • Email and SMS in one platform
  • More affordable than Klaviyo at equivalent list sizes
  • Good Shopify, WooCommerce, and BigCommerce integrations

Cons

  • Analytics are less detailed than Klaviyo
  • Template library is smaller than Mailchimp
  • Predictive features are less advanced

Used in Course

22

Email Marketing

Set up email marketing software, create your core automated flows (welcome, abandoned cart, post-purchase), and add email capture to your site.

Works With

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Shopify

The most popular e-commerce platform, period

W

WooCommerce

Free, open-source e-commerce on WordPress

B

BigCommerce

Powerful built-in features without the apps

Alternatives

K

Klaviyo

The best email platform for e-commerce, hands down

Free up to 250 contacts
M

Mailchimp

The email platform everyone knows

Free up to 500 contacts

Ready to try Omnisend?

E-commerce stores that want email plus SMS in one platform at a reasonable price

Try Omnisend →