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99 tools, prices checked October 2026

What each one is for and what it costs. Every tool is used in at least one step of the course.

All categoriesPlatformsDomainsHostingThemesDesignIllustrationPhotographyCopywritingPaymentsSocial commerceMarketplacesPoint of saleDropshippingLegalShippingFulfillmentInvoicingSubscriptionsAccountingReturnsFeedbackSEOReviewsSocial mediaContentUpsellEmailReferralCart recoveryPerformanceAnalytics
AllFreeFree planPaid42 tools
  • Jungle Scout
    Estimated Amazon sales and competition for a product idea
    SEOStep 2: Choose a productFrom $49 a month
  • Semrush
    Keyword research and a look at what competitors rank for
    SEOStep 3: Competitive researchFrom $139.95 a month
  • SpyFu
    Competitors' Google Ads keywords, ad copy and organic rankings
    SEOStep 3: Competitive researchFrom $39 a month
  • Namecheap
    Domain registration with free WHOIS privacy
    DomainsStep 4: Find a domain and brand name~$10-12 a year for a .com
  • Shopify
    Hosted store builder most first-time sellers end up on
    PlatformsStep 5: Choose your platformFrom $39 a month
  • BigCommerce
    Hosted platform with more built in and fewer apps
    PlatformsStep 5: Choose your platformFrom $39 a month
  • Squarespace
    Design-led site builder with a small store built in
    PlatformsStep 5: Choose your platformFrom $25 a month
  • Cloudways
    Cloud hosting for WooCommerce with caching and security handled
    HostingStep 5.1: Find good hostingFrom $11 a month
  • SiteGround
    WordPress hosting for WooCommerce beginners; renewals cost more
    HostingStep 5.1: Find good hostingFrom $2.99 a month, 1-year term
  • Hostinger
    Low-cost web hosting with a free domain for the first year
    HostingStep 5.1: Find good hostingFrom $2.99 a month, 4-year term
  • ThemeForest
    Marketplace of premium store themes sold for a one-time fee
    ThemesStep 5.2: Pick a theme$29 one-time
  • Looka
    AI logo maker with a matching brand kit for cards and social posts
    DesignStep 6: Generate brand assets$20 one-time
  • Placeit
    Mockup templates for apparel, devices and packaging
    PhotographyStep 7: Product photography and mockups$14.95 a month
  • Ahrefs
    Backlink data, keyword research and site audits for SEO
    SEOStep 8: SEO and keyword researchFrom $29 a month
  • Mangools
    Five SEO tools in one plan, including KWFinder for keyword research
    SEOStep 8: SEO and keyword researchFrom $61 a month
  • Jasper
    AI first drafts of product descriptions, ads and emails
    CopywritingStep 9: Write marketing copyFrom $69 a month
  • Copy.ai
    Short AI-written copy for ads, subject lines and social posts
    CopywritingStep 9: Write marketing copyFrom $29 a month
  • Stripe
    Card payments for your store, in 45+ countries
    PaymentsStep 10: Find a payment provider2.9% + 30¢ per sale
  • PayPal
    PayPal at checkout, for shoppers who prefer not to enter a card
    PaymentsStep 10: Find a payment providerFrom 3.49% + 49¢ per sale
  • Square
    Online and in-person payments, stock and customers in one system
    PaymentsStep 10: Find a payment providerFrom 2.6% + 15¢ per sale
  • LitCommerce
    Product and stock sync between your store and Amazon, Etsy and eBay
    MarketplacesStep 12: Integrate with marketplacesFrom ~$29 a month
  • Rithum
    Enterprise listing and repricing across many marketplaces
    MarketplacesStep 12: Integrate with marketplacesCustom pricing
  • ShipStation
    Print labels and compare carrier rates in one place
    ShippingStep 14: Shipping and deliveryFrom $14.99 a month
  • ShipBob
    Outsourced storage, packing and shipping for your orders
    FulfillmentStep 15: Inventory and fulfillmentCustom pricing
  • Cin7
    Inventory, purchase orders and reordering across all your channels
    FulfillmentStep 15: Inventory and fulfillmentFrom $349 a month
  • Shopify POS
    Sell in person with stock synced to your Shopify store
    Point of saleStep 15.1: Physical store integrationIncluded with Shopify plan
  • Lightspeed
    Retail POS with multi-location inventory and reporting
    Point of saleStep 15.1: Physical store integrationFrom $109 a month
  • Spocket
    Dropshipping from US and EU suppliers, for shorter delivery times
    DropshippingStep 15.2: DropshippingFrom $39.99 a month
  • FreshBooks
    Invoicing plus time tracking, expenses and financial reports
    InvoicingStep 16: InvoicingFrom $23 a month
  • Recharge
    Shopify subscriptions with a portal to skip or swap deliveries
    SubscriptionsStep 16.1: Subscription managementFrom $99 a month
  • Bold Subscriptions
    Subscribe-and-save, build-a-box and memberships on Shopify
    SubscriptionsStep 16.1: Subscription managementFrom $24.99 a month
  • Xero
    Accounting with built-in multi-currency for international sellers
    AccountingStep 16.2: Accounting softwareFrom $27 a month
  • Loop Returns
    Shopify returns portal that offers bonus credit for exchanges
    ReturnsStep 17: Manage refundsFrom $155 a month
  • Later
    Visual Instagram planning with a drag-and-drop calendar
    Social mediaStep 20: Social media marketingFrom $25 a month
  • Hootsuite
    Social scheduling, monitoring and listening for teams
    Social mediaStep 20: Social media marketingFrom $99 a month, billed yearly
  • Surfer SEO
    Content editor that scores your post against top-ranking pages
    ContentStep 20.1: Content marketingFrom $59 a month
  • Clearscope
    Grades your drafts and suggests related terms for SEO
    ContentStep 20.1: Content marketingFrom $129 a month
  • Bold Upsell
    Upsells on product, cart and post-purchase pages, with A/B tests
    UpsellStep 21: Upsell and cross-sellFrom $4.99 a month
  • ReferralCandy
    Referral links that give friends a discount and reward the referrer
    ReferralStep 23: Affiliate and referral marketingFrom $9 a month
  • Tapfiliate
    Affiliate tracking, commissions and payouts for any store platform
    ReferralStep 23: Affiliate and referral marketingFrom $89 a month
  • Privy
    Signup popups and basic cart-recovery emails for small stores
    Cart recoveryStep 24: Abandoned cart recoveryFrom $24 a month
  • Plausible
    Cookie-free, privacy-friendly analytics with a simple dashboard
    AnalyticsStep 26: Website analyticsFrom $9 a month