Start

99 tools, prices checked October 2026

What each one is for and what it costs. Every tool is used in at least one step of the course.

All categoriesPlatformsDomainsHostingThemesDesignIllustrationPhotographyCopywritingPaymentsSocial commerceMarketplacesPoint of saleDropshippingLegalShippingFulfillmentInvoicingSubscriptionsAccountingReturnsFeedbackSEOReviewsSocial mediaContentUpsellEmailReferralCart recoveryPerformanceAnalytics
AllFreeFree planPaid17 tools
  • Google Trends
    See whether demand for your product is rising or fading
    SEOStep 1: Choose your customerFree
  • Lean Domain Search
    Available .com domains built around your keyword
    DomainsStep 4: Find a domain and brand nameFree
  • Namelix
    AI-generated business name ideas with logo previews
    DomainsStep 4: Find a domain and brand nameFree
  • WooCommerce
    Free store plugin for WordPress; you run the hosting
    PlatformsStep 5: Choose your platformFree
  • Coolors
    Generate brand color palettes and export the hex codes
    DesignStep 6: Generate brand assetsFree
  • unDraw
    Recolorable SVG illustrations you can use without attribution
    IllustrationStep 6.1: Add illustrationsFree
  • Storyset
    Animated illustrations you can edit and export as GIF, SVG or PNG
    IllustrationStep 6.1: Add illustrationsFree
  • Hemingway Editor
    Flags hard-to-read sentences and passive voice in your copy
    CopywritingStep 9: Write marketing copyFree
  • Facebook Shops
    Your product catalog on your Facebook page, synced with your store
    Social commerceStep 11: Sell on social mediaFree
  • Instagram Shopping
    Product tags in posts, Stories and Reels that link to your store
    Social commerceStep 11: Sell on social mediaFree
  • TikTok Shop
    Sell products in TikTok videos and live streams
    Social commerceStep 11: Sell on social mediaFree
  • Printful
    Print-on-demand merchandise with no inventory
    DropshippingStep 15.2: DropshippingFree
  • Zoho Invoice
    Recurring invoices, payment reminders and multi-currency billing
    InvoicingStep 16: InvoicingFree
  • Google Forms
    Simple forms that collect answers into Google Sheets
    FeedbackStep 18: Collect feedbackFree
  • WordPress
    Blogging platform for your store's content marketing
    ContentStep 20.1: Content marketingFree
  • Google PageSpeed Insights
    Google's speed report and suggested fixes for any page
    PerformanceStep 25: Site performanceFree
  • Google Analytics 4
    Where your visitors come from and what they do on your site
    AnalyticsStep 26: Website analyticsFree
Tools for launching an online store, with prices checked | ecom.biz